“You Don’t Have to Be Jewish to Love Levy’s Rye Bread,” was an award-winning 1967 advertising campaign that introduced Jewish ethnicity into mainstream marketing. Posters often rely on stereotypes as visual shorthand. In this instance, by utilizing non-Jewish stereotypes to market a “Jewish” product, the posters addressed cultural and ethnic stereotypes while, at the same time, undermining their relevance. The marketing campaign was a great success, and Levy’s became the largest seller of rye bread in New York.
